Yesterday, Friday, January 31st, the first edition of Neare Sessions took place, an event that will take place once a month in our Malasaña store. Our vision is to unite fashion and music in a series of sessions where emerging DJs and producers find a space to showcase their talents.
The first edition, a private party, kicked off with DJ Betty Bunny , who has already performed at parties such as Casa Pepa , Antídoto Club , Costa Social Club … The guests at this session danced to the rhythm of dancehall and reggaeton and we saw great faces in the creation of content for fashion such as , Nicks Nicole , Teresa Pretel , Jime Druille , Elena Mesa ... These sessions will be broadcast on the brand's own networks ( IG , Tiktok ) with a special focus on YouTube where we will upload the full session of each DJ. And of course, with the help of Mahou , which has been supporting us for a long time and will refresh each of the sessions to continue offering five-star plans.
Clubbing culture is taking a turn, and it seems like it will become more common to see these types of sessions in cafes, bakeries, or fashion stores… Our offering promises to keep us dancing, blurring the boundaries of space and experimenting in new places.
As we mentioned, these sessions will take place once a month, and just like our Creative Sessions (sessions focused on all types of creative disciplines), we don't rule out gradually opening it to the public and becoming a hub for artists and creatives passionate about fashion and music.
If you want to see what happened, we'll be streaming all the sessions on our YouTube channel. You can watch it here: Link to the video.
