Last weekend in Madrid the first edition of Neare Sessions took place, an event that will take place once a month in our Malasaña store. Our proposal is for fashion and music to come together in a series of sessions where emerging DJs and producers find a space to showcase their talent.
The first edition, a private party, started with DJ Betty Bunny who has already performed at parties such as Casa Pepa , Antídoto Club , Costa Social Club … The guests at this session danced to the rhythm of dancehall and reggaeton and we saw great faces in the creation of content for fashion such as Nicks Nicole , Teresa Pretel , Jime Druille , Elena Mesa ... These sessions will be broadcast on the brand's own networks ( IG , Tiktok ) with a special focus on YouTube where we will post the full session of each DJ. And of course with the help of Mahou , who has been supporting us for a long time and will refresh each of the sessions to continue offering five-star plans.
Clubbing culture is taking a turn and it seems that it will be more and more common to see sessions of this type in cafes, bakeries or fashion stores… The proposal we offer promises that we will not stop dancing, managing to blur the spaces and experimenting in new places.
As we mentioned, these sessions will take place once a month and, just like our Creative Sessions (sessions focused on all kinds of creative disciplines), we do not rule out the possibility that it could gradually open up to the public and become a hub for artists and creatives passionate about fashion and music.
If you want to see what a mess it was, we will be broadcasting all the sessions on our YouTube channel . You can watch it here: Link to the video.
