The Coquette style is the style of 2024. We already know that 2024 is the new 2014; But in order to understand it, it is important to know where it comes from and how it is born. And no, it is not a trend that we have invented, Lana Del Rey was the founding mother of this style characterized by fragility and femininity.
Although it may seem like the Internet is magically generating new trends out of nowhere, some of these aesthetics like gorpcore or the " Clean Girl " aesthetic are actually pre-existing styles and subcultures that have been around for a long time; And Lana del Rey introduced that glamorous but at the same time trashy and even a little rebellious aesthetic back in 2010; It is what is known as a contemporary Lolita. Baby doll dresses, hair bows, flower prints, milkmaid cuts... Trends that today are everywhere and flood social networks, flirty makeups, cherries everywhere...
In this drop we bring pieces that take us to that fragile femininity so typical of the coquette which, as I mentioned, is still a style inspired by a Japanese subculture of people who enjoy dressing in Victorian and Rococo fashion and which bears the name of Lolita de Vladimir Nabokov.
Red babydoll dresses, milkmaid type jeans, flower tops… balloon sleeves. Lana's style has retro touches very focused on the 60s, her hairstyles and makeup wrap her style in a retro, sexy and at the same time fragile atmosphere, full of femininity.
Although it may seem like a style that is too feminine and fragile, Lana shows us almost the opposite and takes us to a feminine and at the same time feminist atmosphere with trashy and glamorous touches, a lot of glamour.
